Another random post. This one’s about Spotify, the latest music website/program/thingy that everyone’s talking about. Let me just start by clarifying that I love Spotify - it’s a great idea and I’m a big fan. But the reason I’m writing this post is because I just had to have a good old rant. Not about Spotify itself, nor the fact that you have to put up with ads if you choose the free option, but about the ads themselves.
I don’t know how much money Spotify are making but it seems to be taking off somewhat, judging by how much I keep hearing about it all over the place. So I’m going to assume that they’re doing ok for cash. In which case, could they not afford to have their own ads done a bit more professionally? I find the ones that start with “Hi, I’m Joe Bloggs from Spotify, we hope you love Spotify as much as we do”, and finish with “everyone loves music”, pretty annoying and borderline patronising. But I can just about tolerate these. It’s the latest batch that have irked me.
First off we have Dave Berry - or at least it sounds like Dave Berry. He’s a pretty successful radio DJ from XFM in London. He’s done loads of voiceovers - I hear him on adverts all the time. And, as I mentioned above, I’m assuming Spotify are doing alright for cash. So why are both Dave Berry’s Spotify ads so unbelievably rubbish? They’re poorly scripted, poorly voiced and the audio quality is AWFUL. Seriously, they must have got the microphone in a Christmas cracker and then said “just make something up for 30 seconds Dave, anything will do”.
And secondly, the voicemail adverts. Ah yes, phone Spotify’s voicemail and leave a message - tell them what you think of Spotify. That’s all fine, the idea itself is not overly offensive. But what occured to me when hearing one of these ads just now was that each advert is the same duration - around 30 seconds. The Spotify bit (the guy saying “leave us a voicemail on 0207…” etc) is the same duration every time - it’s the same recording. And the adverts are always the same duration. So the first half of the advert - the voicemail left by a Spotify user - has a set duration. My question is, does everyone who calls their voicemail just happen, by coinsidence, to speak for exactly the same duration of time? And, by another freak coinsidence, is this duration of time the exact same duration of time that the voicemails in their adverts must last for? The cynic in me suggests that this is more than a coinsidence and that the ‘voicemails’ they have put in their adverts are faked.
Like I said, I’m all in favour of Spotify - it’s brilliant. I just find Spotify’s own adverts to be pretty irritating in various ways - I just wanted to have a quick rant about it.
Ah, now I feel better