The document summarises the first year of .me as well as provides exhaustive overview of “me” marketing with numerous examples.

You can download a PDF copy of this report on:

http://Brands-and-Jingles.com/articles/#dot-me

Please feel free to use this material when promoting your names, forward it to your colleagues, and reuse it for your advertisements too.

You are welcome to comment on this presentation as well as to suggest any other “me” ideas on http://Dot-Me.Of-Cour.se/

Sincere.ly/yours,
Brands-and-Jingles

Cheers.

A while ago, a Canadian school has already pioneered the market with its MyEducation.Me TV campaign. You can watch their video online on http://Dot-Me.Of-Cour.se/2009/02/18/my-education-me/

As more of those appear on the TV, billboards etc, .me names will become well-known brands indeed. London is already full of them. You may find plenty examples on the streets in the City and in the department stores too.

For instance, the following read as complete sentences and can become advertising slogans for many products:

# amuseer.me [amuse.me]
# bekijk.me [look at me]
# feliciteer.me [greet.me ~ congratulate.me]
# geloof.me [believe.me]
# kleed.me [dress.me]
# lik.me [lick me]
# uit.nodig.me [invite.me]
# omarm.me [embrace.me]
# onderzoek.me [analyse.me]
# ontdek.me [discover.me]
# publiceer.me [publicise.me]
# repareer.me [repair.me]
# reserveer.me [book.me ~ reserve.me]
# schilder.me [paint.me]
# verleid.me [seduce me, tempt me]
# vertaal.me [translate.me]
# vervang.me [substitute.me]
# verzend.me [send.me]
# zuig.me [hover me]

Indeed, all names are very brandable and you will see more of those, like bel.me or roep.me (call me in Dutch) in the years to come.

In general, the shorter the domain name - the better it is for marketing purposes.